The holidays are a time for laughter, love, and—if we’re being honest—tears. Every year, a few holiday commercials manage to hit us right in the feels, leaving us emotional long after the TV goes dark. Two recent ads, one from Amazon and the other from Chevrolet, have already stolen the show this season. With touching storytelling and powerful messages, these ads remind us of the magic of the holidays. Let’s take a closer look at these emotional masterpieces.
Amazon’s “Joy Ride”: A Celebration of Friendship and Youth
Amazon’s latest holiday commercial, “Joy Ride,” is a heartwarming tale of friendship and nostalgia. It opens with three elderly women sitting on a bench, wistfully watching kids sledding down a hill. One of the women, inspired by a spark of joy, uses Amazon to order cushions that make their own sledding adventure possible.
What makes this ad unforgettable is the way it shows the women reliving their youth. As they sled down the hill, the leader glances back, and her eyes reveal a magical transformation—she sees herself and her friends as young again. This visual perfectly captures the joy of reclaiming childhood wonder, even for a brief moment. Accompanied by a hauntingly beautiful piano rendition of The Beatles’ “In My Life,” this ad is pure holiday magic.
Chevrolet’s “A Holiday to Remember”: A Tribute to Family and Memories
If Amazon’s ad gently tugs at the heartstrings, Chevrolet’s “A Holiday to Remember” grips them with both hands. This deeply emotional story centers on a family navigating the challenges of Alzheimer’s. The commercial begins with a father and daughter discussing the mother’s decline, overheard by an adult granddaughter.
The granddaughter decides to create a meaningful moment for her grandmother by restoring a vintage 1972 Suburban, a vehicle tied to treasured family memories. The effort culminates in a holiday surprise that brings the family together for a truly “good day.” For those who have experienced Alzheimer’s or dementia in their families, the message is achingly familiar yet deeply touching—a poignant reminder of the power of love and small acts of care.
Why These Ads Resonate
Both commercials tap into universal emotions—nostalgia, love, and the fleeting nature of time. Amazon’s ad celebrates the enduring spirit of friendship, while Chevrolet’s focuses on the importance of family connections, especially during difficult times. The common thread? They remind us to savor the little moments that make life meaningful, whether it’s sledding down a hill with friends or reliving cherished memories with loved ones.
Sharing the Holiday Spirit
Holiday ads like these don’t just make us cry—they inspire us to share those feelings with others. Whether you’re introducing a friend to Amazon’s sledding grandmas or encouraging a loved one to watch Chevrolet’s touching tribute to family, these commercials remind us why we gather together during the holidays: to create memories, share joy, and hold on to what truly matters.
A Conclusion That Will Stay With You
As the holidays approach, let these commercials inspire you to create your own moments of magic and connection. Whether through a small gesture or a grand act of love, remember that the season is about cherishing the people who matter most. And if a few tears happen to fall along the way? That’s just part of the holiday spirit.
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