Jade Small
Jade Small
November 5, 2024 ·  2 min read

Couple Married For over 43 Years Wear Matching Outfits Every Day

For Tsuyoshi and Tomi Seki, known as Bonpon511 on Instagram, fashion has become a joyful celebration of their love and partnership. Married for over four decades, this stylish Japanese couple has captured nearly 900,000 followers by coordinating outfits that exude charm and vibrancy. Their looks, often featuring bold plaids and primary colors, have turned them into internet icons and a heartwarming example of enduring connection.

A Love Story Rooted in Art School

The Sekis’ love story began in their youth, meeting for the first time at an art festival in Tokyo, where they were both students. After graduation, Tsuyoshi pursued a career in design, while Tomi dedicated herself to raising their daughter. Their bond, born in their college days, continues to shine through in every shared snapshot they post.

A Hobby That Sparked Fame

The couple’s now-famous photos started out as simple iPhone shots on a tripod. Tomi shared that their daughter initially posted photos of them on her own Instagram, receiving so much positive feedback that she encouraged her parents to start their own account. Bonpon511, a nod to their nicknames and wedding anniversary, soon became a sensation.

Matching Outfits for Every Occasion

While Tsuyoshi and Tomi always enjoyed similar styles, their Instagram presence inspired them to take it up a notch, coordinating outfits even for casual errands. Tsuyoshi explained that their coordination isn’t just about matching—they thoughtfully choose pieces that harmonize with their surroundings, adding an extra touch of artistry to their photos.

Finding Style in Simplicity

The couple’s wardrobe largely comes from popular, affordable brands, which makes their look relatable and accessible. Though they’ve been dubbed “style icons,” Tomi humbly notes that they’re just a couple who enjoy dressing in simple clothes anyone can find and wear.

Inspiring Other Couples to Embrace Life Together

For Tsuyoshi and Tomi, fashion is only part of their mission. They hope to inspire other older couples to enjoy retirement together, exploring new hobbies and adventures. Now with more time to spend together, they see this phase as a “second life” and want to show that retirement can be filled with joy and new experiences.

A Trend That’s Spanning the Globe

The Sekis aren’t the only senior couple delighting the internet with coordinated outfits. In Germany, another older couple has gained attention for their refined, elegant looks, showing that age is no barrier to style and that love and companionship can look incredible at any stage of life.

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