Shrinkflation
Shrinkflation, where companies reduce the quantity of a product while keeping the price the same, made people furious. Shoppers say it’s a sneaky trick that feels dishonest, especially when the packaging stays identical. They’d rather see a price increase than be fooled into buying less. It’s become a big enough issue that some even want government intervention to label or prevent it outright. Transparency is all customers are asking for.